Relationship marketing in agricultural products marketing: case findings from the food and beverage sectors

M. Hingley; A. Lindgreen

Relationship marketing in agricultural products marketing: case findings from the food and beverage sectors

M. Hingley, A. Lindgreen

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the 17th Annual IMP Conference: Interactions, Relationships and Networks: Strategic Dimensions, 9-11 September 2001, Norwegian School of Management BI, Oslo
Editors	H. Hakansson, C.A. Solberg, L. Huemer, L. Steigum
Place of Publication	Oslo, Norway
Publisher	Norwegian School of Management BI
Publication status	Published - 2001

Cite this

Hingley, M., & Lindgreen, A. (2001). Relationship marketing in agricultural products marketing: case findings from the food and beverage sectors. In H. Hakansson, C. A. Solberg, L. Huemer, & L. Steigum (Eds.), Proceedings of the 17th Annual IMP Conference: Interactions, Relationships and Networks: Strategic Dimensions, 9-11 September 2001, Norwegian School of Management BI, Oslo Norwegian School of Management BI.

Hingley, M. ; Lindgreen, A. / Relationship marketing in agricultural products marketing: case findings from the food and beverage sectors. Proceedings of the 17th Annual IMP Conference: Interactions, Relationships and Networks: Strategic Dimensions, 9-11 September 2001, Norwegian School of Management BI, Oslo. editor / H. Hakansson ; C.A. Solberg ; L. Huemer ; L. Steigum. Oslo, Norway : Norwegian School of Management BI, 2001.

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title = "Relationship marketing in agricultural products marketing: case findings from the food and beverage sectors",

author = "M. Hingley and A. Lindgreen",

year = "2001",

language = "English",

editor = "H. Hakansson and C.A. Solberg and L. Huemer and L. Steigum",

booktitle = "Proceedings of the 17th Annual IMP Conference: Interactions, Relationships and Networks: Strategic Dimensions, 9-11 September 2001, Norwegian School of Management BI, Oslo",

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Hingley, M & Lindgreen, A 2001, Relationship marketing in agricultural products marketing: case findings from the food and beverage sectors. in H Hakansson, CA Solberg, L Huemer & L Steigum (eds), Proceedings of the 17th Annual IMP Conference: Interactions, Relationships and Networks: Strategic Dimensions, 9-11 September 2001, Norwegian School of Management BI, Oslo. Norwegian School of Management BI, Oslo, Norway.

Relationship marketing in agricultural products marketing: case findings from the food and beverage sectors. / Hingley, M.; Lindgreen, A.
Proceedings of the 17th Annual IMP Conference: Interactions, Relationships and Networks: Strategic Dimensions, 9-11 September 2001, Norwegian School of Management BI, Oslo. ed. / H. Hakansson; C.A. Solberg; L. Huemer; L. Steigum. Oslo, Norway: Norwegian School of Management BI, 2001.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Relationship marketing in agricultural products marketing: case findings from the food and beverage sectors

AU - Hingley, M.

AU - Lindgreen, A.

PY - 2001

Y1 - 2001

M3 - Conference contribution

BT - Proceedings of the 17th Annual IMP Conference: Interactions, Relationships and Networks: Strategic Dimensions, 9-11 September 2001, Norwegian School of Management BI, Oslo

A2 - Hakansson, H.

A2 - Solberg, C.A.

A2 - Huemer, L.

A2 - Steigum, L.

PB - Norwegian School of Management BI

CY - Oslo, Norway

ER -

Hingley M, Lindgreen A. Relationship marketing in agricultural products marketing: case findings from the food and beverage sectors. In Hakansson H, Solberg CA, Huemer L, Steigum L, editors, Proceedings of the 17th Annual IMP Conference: Interactions, Relationships and Networks: Strategic Dimensions, 9-11 September 2001, Norwegian School of Management BI, Oslo. Oslo, Norway: Norwegian School of Management BI. 2001