Relationship marketing in agricultural products marketing: case findings from the food and beverage sectors

M. Hingley, A. Lindgreen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 17th Annual IMP Conference: Interactions, Relationships and Networks: Strategic Dimensions, 9-11 September 2001, Norwegian School of Management BI, Oslo
EditorsH. Hakansson, C.A. Solberg, L. Huemer, L. Steigum
Place of PublicationOslo, Norway
PublisherNorwegian School of Management BI
Publication statusPublished - 2001

Cite this

Hingley, M., & Lindgreen, A. (2001). Relationship marketing in agricultural products marketing: case findings from the food and beverage sectors. In H. Hakansson, C. A. Solberg, L. Huemer, & L. Steigum (Eds.), Proceedings of the 17th Annual IMP Conference: Interactions, Relationships and Networks: Strategic Dimensions, 9-11 September 2001, Norwegian School of Management BI, Oslo Oslo, Norway: Norwegian School of Management BI.
Hingley, M. ; Lindgreen, A. / Relationship marketing in agricultural products marketing: case findings from the food and beverage sectors. Proceedings of the 17th Annual IMP Conference: Interactions, Relationships and Networks: Strategic Dimensions, 9-11 September 2001, Norwegian School of Management BI, Oslo. editor / H. Hakansson ; C.A. Solberg ; L. Huemer ; L. Steigum. Oslo, Norway : Norwegian School of Management BI, 2001.
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Hingley, M & Lindgreen, A 2001, Relationship marketing in agricultural products marketing: case findings from the food and beverage sectors. in H Hakansson, CA Solberg, L Huemer & L Steigum (eds), Proceedings of the 17th Annual IMP Conference: Interactions, Relationships and Networks: Strategic Dimensions, 9-11 September 2001, Norwegian School of Management BI, Oslo. Norwegian School of Management BI, Oslo, Norway.

Relationship marketing in agricultural products marketing: case findings from the food and beverage sectors. / Hingley, M.; Lindgreen, A.

Proceedings of the 17th Annual IMP Conference: Interactions, Relationships and Networks: Strategic Dimensions, 9-11 September 2001, Norwegian School of Management BI, Oslo. ed. / H. Hakansson; C.A. Solberg; L. Huemer; L. Steigum. Oslo, Norway : Norwegian School of Management BI, 2001.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

TY - GEN

T1 - Relationship marketing in agricultural products marketing: case findings from the food and beverage sectors

AU - Hingley, M.

AU - Lindgreen, A.

PY - 2001

Y1 - 2001

M3 - Conference contribution

BT - Proceedings of the 17th Annual IMP Conference: Interactions, Relationships and Networks: Strategic Dimensions, 9-11 September 2001, Norwegian School of Management BI, Oslo

A2 - Hakansson, H.

A2 - Solberg, C.A.

A2 - Huemer, L.

A2 - Steigum, L.

PB - Norwegian School of Management BI

CY - Oslo, Norway

ER -

Hingley M, Lindgreen A. Relationship marketing in agricultural products marketing: case findings from the food and beverage sectors. In Hakansson H, Solberg CA, Huemer L, Steigum L, editors, Proceedings of the 17th Annual IMP Conference: Interactions, Relationships and Networks: Strategic Dimensions, 9-11 September 2001, Norwegian School of Management BI, Oslo. Oslo, Norway: Norwegian School of Management BI. 2001