Relationship marketing in agricultural products marketing: case findings from the food and beverage sectors

M. Hingley, A. Lindgreen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 17th Annual IMP Conference: Interactions, Relationships and Networks: Strategic Dimensions, 9-11 September 2001, Norwegian School of Management BI, Oslo
EditorsH. Hakansson, C.A. Solberg, L. Huemer, L. Steigum
Place of PublicationOslo, Norway
PublisherNorwegian School of Management BI
Publication statusPublished - 2001

Cite this