Rejection vs. Postponement: Determinants and Differences of Temporary and Continuous Rejections of Innovations

Jan A. Millemann, Sven Heidenreich, Benedikt Schnellbächer

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publication2016 Summer Marketing Academic Conference
Publication statusPublished - 2016

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