Rejection vs. Postponement: Determinants and Differences of Temporary and Continuous Rejections of Innovations

Jan A. Millemann, Sven Heidenreich, Benedikt Schnellbächer

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2016 Summer Marketing Academic Conference
Publication statusPublished - 2016
Externally publishedYes
EventSummer AMA Conference 2016: Regaining Relevance: Doing Research that Reshapes the Practice of Marketing - Atlanta, United States
Duration: 5 Aug 20167 Aug 2016


ConferenceSummer AMA Conference 2016
Country/TerritoryUnited States

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