| Original language | English |
|---|---|
| Title of host publication | 2016 Summer Marketing Academic Conference |
| Publication status | Published - 2016 |
Rejection vs. Postponement: Determinants and Differences of Temporary and Continuous Rejections of Innovations
Jan A. Millemann, Sven Heidenreich, Benedikt Schnellbächer
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review