Redefining Product Innovativeness: Consumer-Centered Insights into Incremental and Radical Innovation

Viktoria Mayr; Jan A. Millemann; E.J. Nijssen

Redefining Product Innovativeness: Consumer-Centered Insights into Incremental and Radical Innovation

Innovation Technology Entrepreneurship & Marketing

Research output: Contribution to conference › Paper › Academic

Original language	English
Publication status	Published - 2025
Event	32nd International Product Development Management Conference, IPDMC 2025: Leveraging Emerging Technologies for Sustainable Innovation - university of Porto, Porto, Portugal Duration: 10 Jun 2025 → 14 Jun 2025 https://www.xcdsystem.com/eiasm/program/K4ssN6U/

Conference

Conference	32nd International Product Development Management Conference, IPDMC 2025
Abbreviated title	IPDMC 2025
Country/Territory	Portugal
City	Porto
Period	10/06/25 → 14/06/25
Internet address	https://www.xcdsystem.com/eiasm/program/K4ssN6U/

Cite this

@conference{53b505066c904357ba997889d636aec9,

title = "Redefining Product Innovativeness: Consumer-Centered Insights into Incremental and Radical Innovation",

author = "Viktoria Mayr and Millemann, \{Jan A.\} and E.J. Nijssen",

year = "2025",

language = "English",

note = "32nd International Product Development Management Conference, IPDMC 2025 : Leveraging Emerging Technologies for Sustainable Innovation, IPDMC 2025 ; Conference date: 10-06-2025 Through 14-06-2025",

url = "https://www.xcdsystem.com/eiasm/program/K4ssN6U/",

}