Red radiators versus red tulips: the influence of context on the interpretation and effectiveness of color-based ambient persuasive technology

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Abstract

Colors are widely used as feedback in ambient persuasive technology. In current research, we argue that the information that colorbased feedback carries is highly context dependent. Two studies investigated effects of context (in which color-based feedback was presented) on user’s interpretation of feedback messages, and more importantly, on the effectiveness of this feedback (for influencing energy conservation behavior). Results of both studies showed that participants perceived the color red in an energy-related context to be warmer and as related to a higher energy consumption level than red in an energy-unrelated context. Also, participants receiving color-based feedback in an energy-related context consumed the lowest amount of energy. These findings extend our insight into the psychological mechanisms of ambient persuasive technology by making clear that ambient stimuli (e.g., color) are part of a broader context (e.g., projected on a radiator) that influences user’s interpretation and the effectiveness of these stimuli.

Original languageEnglish
Title of host publicationPersuasive Technology - 11th International Conference, PERSUASIVE 2016, Proceedings,
EditorsA. Meschtscherjakov, B. De Ruyter , V. Fuchsberger, M. Murer , M. Tscheligi
Place of PublicationBerlin
PublisherSpringer
Pages303-314
Number of pages12
ISBN (Print)9783319315096
DOIs
Publication statusPublished - 2016
Event11th International Conference on Persuasive Technology, (PERSUASIVE 2016) - Salzburg, Austria
Duration: 5 Apr 20167 Apr 2016
Conference number: 11
http://persuasive2016.org/

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume9638
ISSN (Print)03029743
ISSN (Electronic)16113349

Conference

Conference11th International Conference on Persuasive Technology, (PERSUASIVE 2016)
Abbreviated titlePERSUASIVE2016
CountryAustria
CitySalzburg
Period5/04/167/04/16
Other"Contextual Persuasion“
Internet address

Keywords

  • Ambient persuasive technology
  • Color
  • Context
  • Sustainability

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