@inproceedings{7be69d8122a44deeae02c3246e21ffe4,
title = "Recall effect of Short Message Service (SMS) as a complementary marketing comunication instrument",
author = "J.P.M. Wouters and M.G.M. Wetzels",
year = "2004",
language = "English",
editor = "J.L. Munuera",
booktitle = "Worldwide Marketing: Proceedings of the Annual Conference of the European Marketing Academy",
publisher = "University of Murcia",
note = "conference; Worldwide marketing: The annual conference of the european marketing academy; 2004-05-18; 2004-05-21 ; Conference date: 18-05-2004 Through 21-05-2004",
}