Recall effect of Short Message Service (SMS) as a complementary marketing comunication instrument

J.P.M. Wouters, M.G.M. Wetzels

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationWorldwide Marketing: Proceedings of the Annual Conference of the European Marketing Academy
EditorsJ.L. Munuera
Place of PublicationMurcia
PublisherUniversity of Murcia
Publication statusPublished - 2004
Eventconference; Worldwide marketing: The annual conference of the european marketing academy; 2004-05-18; 2004-05-21 -
Duration: 18 May 200421 May 2004

Conference

Conferenceconference; Worldwide marketing: The annual conference of the european marketing academy; 2004-05-18; 2004-05-21
Period18/05/0421/05/04
OtherWorldwide marketing: The annual conference of the european marketing academy

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