R&D/Service integration mechanisms in manufacturing firms: Impact on new product selling performance

M.D.J. Antioco, R.K. Moenaert, M.G.M. Wetzels

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 11th International Product Development Management Conference
Place of PublicationUniversity of Dublin, Trinity College, Dublin
PublisherThe European Institute for Advanced Studies in Management
Publication statusPublished - 2004

Cite this

Antioco, M. D. J., Moenaert, R. K., & Wetzels, M. G. M. (2004). R&D/Service integration mechanisms in manufacturing firms: Impact on new product selling performance. In Proceedings of the 11th International Product Development Management Conference The European Institute for Advanced Studies in Management.