Putting the use of intuition for fuzzy front end decision making on the research agenda

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Abstract

Decision making literature suggests that intuitive decision making is more appropriate than the established rational decision making approaches to handle the specific information processing needs of the fuzzy front end (FFE) of new product development. However, these earlier studies cannot be applied to FFE decision making due to inconsistencies regarding the conceptualization of intuition and the decision situations in which they were conducted. Therefore, this paper highlights the urgent need for future research on the use of intuition for decision making in the FFE of NPD by (i) identifying the benefits of intuitive decision making in the FFE and by (ii) specifying an agenda for further research on this topic. Based on the commonalities of earlier conceptualizations of intuition, the advantages of intuitive decision making are identified and linked to the specific information processing needs that FFE decision making requires. Seeing the match between the advantages of intuition and the challenges of FFE decision making, future empirical research is urgently needed to investigate when and how the advantages of intuition can be used effectively in FFE decision making.
Original languageEnglish
Title of host publicationProceedings of the 18th International Product Development Management Conference, June 6-7, 2011, Delft, the Netherlands
Place of PublicationBrussels, Belgium
PublisherEIASM
Pages68-69
Publication statusPublished - 2011
Event18th International Product Development Management Conference (IPDMC 2011), June 5-7, 2011, Delft, The Netherlands: Innovative through Design - Delft, Netherlands
Duration: 5 Jun 20117 Jun 2011
http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=670

Conference

Conference18th International Product Development Management Conference (IPDMC 2011), June 5-7, 2011, Delft, The Netherlands
Abbreviated titleIPDMC 2011
CountryNetherlands
CityDelft
Period5/06/117/06/11
Other18th International Product Development Management Conference
Internet address

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Intuition
Decision making
Research agenda
Fuzzy front end
Conceptualization
Information processing
Empirical research
Inconsistency
Agenda
New product development
Commonality

Cite this

Eling, K., & Langerak, F. (2011). Putting the use of intuition for fuzzy front end decision making on the research agenda. In Proceedings of the 18th International Product Development Management Conference, June 6-7, 2011, Delft, the Netherlands (pp. 68-69). Brussels, Belgium: EIASM.
Eling, K. ; Langerak, F. / Putting the use of intuition for fuzzy front end decision making on the research agenda. Proceedings of the 18th International Product Development Management Conference, June 6-7, 2011, Delft, the Netherlands. Brussels, Belgium : EIASM, 2011. pp. 68-69
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abstract = "Decision making literature suggests that intuitive decision making is more appropriate than the established rational decision making approaches to handle the specific information processing needs of the fuzzy front end (FFE) of new product development. However, these earlier studies cannot be applied to FFE decision making due to inconsistencies regarding the conceptualization of intuition and the decision situations in which they were conducted. Therefore, this paper highlights the urgent need for future research on the use of intuition for decision making in the FFE of NPD by (i) identifying the benefits of intuitive decision making in the FFE and by (ii) specifying an agenda for further research on this topic. Based on the commonalities of earlier conceptualizations of intuition, the advantages of intuitive decision making are identified and linked to the specific information processing needs that FFE decision making requires. Seeing the match between the advantages of intuition and the challenges of FFE decision making, future empirical research is urgently needed to investigate when and how the advantages of intuition can be used effectively in FFE decision making.",
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Eling, K & Langerak, F 2011, Putting the use of intuition for fuzzy front end decision making on the research agenda. in Proceedings of the 18th International Product Development Management Conference, June 6-7, 2011, Delft, the Netherlands. EIASM, Brussels, Belgium, pp. 68-69, 18th International Product Development Management Conference (IPDMC 2011), June 5-7, 2011, Delft, The Netherlands, Delft, Netherlands, 5/06/11.

Putting the use of intuition for fuzzy front end decision making on the research agenda. / Eling, K.; Langerak, F.

Proceedings of the 18th International Product Development Management Conference, June 6-7, 2011, Delft, the Netherlands. Brussels, Belgium : EIASM, 2011. p. 68-69.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

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AB - Decision making literature suggests that intuitive decision making is more appropriate than the established rational decision making approaches to handle the specific information processing needs of the fuzzy front end (FFE) of new product development. However, these earlier studies cannot be applied to FFE decision making due to inconsistencies regarding the conceptualization of intuition and the decision situations in which they were conducted. Therefore, this paper highlights the urgent need for future research on the use of intuition for decision making in the FFE of NPD by (i) identifying the benefits of intuitive decision making in the FFE and by (ii) specifying an agenda for further research on this topic. Based on the commonalities of earlier conceptualizations of intuition, the advantages of intuitive decision making are identified and linked to the specific information processing needs that FFE decision making requires. Seeing the match between the advantages of intuition and the challenges of FFE decision making, future empirical research is urgently needed to investigate when and how the advantages of intuition can be used effectively in FFE decision making.

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Eling K, Langerak F. Putting the use of intuition for fuzzy front end decision making on the research agenda. In Proceedings of the 18th International Product Development Management Conference, June 6-7, 2011, Delft, the Netherlands. Brussels, Belgium: EIASM. 2011. p. 68-69