Abstract
Risk-sharing, gain-sharing arrangements represent a progressive market strategy for suppliers to pursue selectively. It is not for everyone, suppliers or customers. Taking the supplier's point-of-view, this article describes a process for determining the suitability of this type of arrangement. The article draws on a series of examples from the hospital supply marketplace, which has experienced widespread early adoption of these kinds of risk-sharing, gain-sharing arrangements. Although not yet as prevalent in other supplier and customer markets, there are instances in other industries where supplier and customer firms have already successfully implemented these arrangements.
| Original language | English |
|---|---|
| Pages (from-to) | 40-47 |
| Number of pages | 8 |
| Journal | Marketing Management |
| Volume | 9 |
| Issue number | 2 |
| Publication status | Published - 2000 |
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