Promotie-artikelen: verkoopbevordering of tijdbom onder het merkbeleid?

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Abstract

no abstract

Original language	Dutch
Pages (from-to)	89-97
Number of pages	9
Journal	Nijenrode Management Review
Volume	8
Publication status	Published - 1998

@article{9c158b5722f54d0daac557dae7916b45,

title = "Promotie-artikelen: verkoopbevordering of tijdbom onder het merkbeleid?",

abstract = "no abstract",

author = "\{Weele, van\}, A.J. and M. Dingena and G. Bus and A. Hoogeveen",

year = "1998",

language = "Nederlands",

volume = "8",

pages = "89--97",

journal = "Nijenrode Management Review",

issn = "1386-3347",

}