Promotie-artikelen: verkoopbevordering of tijdbom onder het merkbeleid?

A.J. Weele, van, M. Dingena, G. Bus, A. Hoogeveen

Research output: Contribution to journalArticleProfessional

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Abstract

no abstract
Original languageDutch
Pages (from-to)89-97
Number of pages9
JournalNijenrode Management Review
Volume8
Publication statusPublished - 1998

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