| Original language | English |
|---|---|
| Title of host publication | Productontwikkeling en marketing |
| Editors | E.J. Hultink, J. Schoormans |
| Place of Publication | Amsterdam |
| Publisher | Pearson Education Benelux |
| Pages | 70-87 |
| ISBN (Print) | 90-430-0867-2 |
| Publication status | Published - 2004 |
Productdifferentiatie
H.M.J.J. Snelders, J.M. Thölke
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review