Productdifferentiatie

H.M.J.J. Snelders, J.M. Thölke

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

    Original languageEnglish
    Title of host publicationProductontwikkeling en marketing
    EditorsE.J. Hultink, J. Schoormans
    Place of PublicationAmsterdam
    PublisherPearson Education Benelux
    Pages70-87
    ISBN (Print)90-430-0867-2
    Publication statusPublished - 2004

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