Original language | English |
---|---|
Title of host publication | Productontwikkeling en marketing |
Editors | E.J. Hultink, J. Schoormans |
Place of Publication | Amsterdam |
Publisher | Pearson Education Benelux |
Pages | 70-87 |
ISBN (Print) | 90-430-0867-2 |
Publication status | Published - 2004 |
Productdifferentiatie
H.M.J.J. Snelders, J.M. Thölke
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review