| Original language | English |
|---|---|
| Pages (from-to) | 24-27 |
| Journal | Markit : Interuniversitair Marketing Magazine |
| Volume | 5 |
| Issue number | mei |
| Publication status | Published - 1995 |
Product-service als strategisch marketinginstrument
M.A.M. Wollaert
Research output: Contribution to journal › Article › Professional