Product benefits versus product superiority : antecedents to and consequences of a focused new product advantage

S.A. Rijsdijk, F. Langerak, E.J. Hultink

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Flexible marketing in an unpredictable world
Editors	H.O. Engilbertsson
Place of Publication	Reykjavik, Iceland
Publication status	Published - 2007
Event	36th EMAC Conference - Duration: 1 Jan 2007 → …

Conference	36th EMAC Conference
Period	1/01/07 → …

Cite this

@inproceedings{f108bc762828483a9dadf146dd0b3040,

title = "Product benefits versus product superiority : antecedents to and consequences of a focused new product advantage",

author = "S.A. Rijsdijk and F. Langerak and E.J. Hultink",

year = "2007",

language = "English",

editor = "H.O. Engilbertsson",

booktitle = "Flexible marketing in an unpredictable world",

note = "36th EMAC Conference ; Conference date: 01-01-2007",

}

Product benefits versus product superiority : antecedents to and consequences of a focused new product advantage. / Rijsdijk, S.A.; Langerak, F.; Hultink, E.J.
Flexible marketing in an unpredictable world. ed. / H.O. Engilbertsson. Reykjavik, Iceland, 2007.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

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AU - Langerak, F.

AU - Hultink, E.J.

PY - 2007

Y1 - 2007

M3 - Conference contribution

BT - Flexible marketing in an unpredictable world

A2 - Engilbertsson, H.O.

CY - Reykjavik, Iceland

T2 - 36th EMAC Conference

Y2 - 1 January 2007

ER -