Product benefits versus product superiority : antecedents to and consequences of a focused new product advantage

S.A. Rijsdijk, F. Langerak, E.J. Hultink

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationFlexible marketing in an unpredictable world
EditorsH.O. Engilbertsson
Place of PublicationReykjavik, Iceland
Publication statusPublished - 2007
Event36th EMAC Conference -
Duration: 1 Jan 2007 → …

Conference

Conference36th EMAC Conference
Period1/01/07 → …

Cite this

Rijsdijk, S. A., Langerak, F., & Hultink, E. J. (2007). Product benefits versus product superiority : antecedents to and consequences of a focused new product advantage. In H. O. Engilbertsson (Ed.), Flexible marketing in an unpredictable world