Product behavior and appearance effects on experienced engagement during experimental and goal-directed tasks

M.C. Rozendaal; D.V. Keyson; H. Ridder, de

doi:10.1145/1314161.1314178

Product behavior and appearance effects on experienced engagement during experimental and goal-directed tasks

M.C. Rozendaal, D.V. Keyson, H. Ridder, de

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

11 Citations (Scopus)

Abstract

This study examines how digital products can be designed towards increased levels of experienced engagement. An experiment was conducted in which 24 participants were asked to interact with a videogame that varied in behavior and appearance aspects during experiential and goal-directed tasks. Behavioral aspects were manipulated by varying the amount of possibilities in the game that also affected the complexity in human action. Appearance aspects were manipulated by varying the colorfulness, detail and asymmetry within the visual design. During experiential tasks participants were free to explore the game and during goal-directed tasks participants were given a goal that had to be completed as efficiently as possible. Results indicate that experienced engagement is based upon the extent the game provided rich experiences and by the extent the game provided a sense of control. Based on these results, recommendations for designing engaging interactions with digital products are discussed.

Original language	English
Title of host publication	Proceedings of the 2007 conference on Designing pleasurable products and interfaces (DPPI 2007) 22-25 August 2007, Helsinki, Finland
Pages	181-193
DOIs	https://doi.org/10.1145/1314161.1314178
Publication status	Published - 2007
Event	2007 International Conference on Designing Pleasurable Products and Interfaces (DPPI 2007), August 22-25, 2007, Helsinki, Finland - Helsinki, Finland Duration: 22 Aug 2007 → 25 Aug 2007

Conference

Conference	2007 International Conference on Designing Pleasurable Products and Interfaces (DPPI 2007), August 22-25, 2007, Helsinki, Finland
Abbreviated title	DPPI 2007
Country/Territory	Finland
City	Helsinki
Period	22/08/07 → 25/08/07

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10.1145/1314161.1314178

Cite this

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title = "Product behavior and appearance effects on experienced engagement during experimental and goal-directed tasks",

abstract = "This study examines how digital products can be designed towards increased levels of experienced engagement. An experiment was conducted in which 24 participants were asked to interact with a videogame that varied in behavior and appearance aspects during experiential and goal-directed tasks. Behavioral aspects were manipulated by varying the amount of possibilities in the game that also affected the complexity in human action. Appearance aspects were manipulated by varying the colorfulness, detail and asymmetry within the visual design. During experiential tasks participants were free to explore the game and during goal-directed tasks participants were given a goal that had to be completed as efficiently as possible. Results indicate that experienced engagement is based upon the extent the game provided rich experiences and by the extent the game provided a sense of control. Based on these results, recommendations for designing engaging interactions with digital products are discussed.",

author = "M.C. Rozendaal and D.V. Keyson and {Ridder, de}, H.",

year = "2007",

doi = "10.1145/1314161.1314178",

language = "English",

isbn = "978-1-59593-942-5",

pages = "181--193",

booktitle = "Proceedings of the 2007 conference on Designing pleasurable products and interfaces (DPPI 2007) 22-25 August 2007, Helsinki, Finland",

note = "2007 International Conference on Designing Pleasurable Products and Interfaces (DPPI 2007), August 22-25, 2007, Helsinki, Finland, DPPI 2007 ; Conference date: 22-08-2007 Through 25-08-2007",

}

Rozendaal, MC, Keyson, DV & Ridder, de, H 2007, Product behavior and appearance effects on experienced engagement during experimental and goal-directed tasks. in Proceedings of the 2007 conference on Designing pleasurable products and interfaces (DPPI 2007) 22-25 August 2007, Helsinki, Finland. pp. 181-193, 2007 International Conference on Designing Pleasurable Products and Interfaces (DPPI 2007), August 22-25, 2007, Helsinki, Finland, Helsinki, Finland, 22/08/07. https://doi.org/10.1145/1314161.1314178

Product behavior and appearance effects on experienced engagement during experimental and goal-directed tasks. / Rozendaal, M.C.; Keyson, D.V.; Ridder, de, H.

Proceedings of the 2007 conference on Designing pleasurable products and interfaces (DPPI 2007) 22-25 August 2007, Helsinki, Finland. 2007. p. 181-193.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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AU - Ridder, de, H.

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N2 - This study examines how digital products can be designed towards increased levels of experienced engagement. An experiment was conducted in which 24 participants were asked to interact with a videogame that varied in behavior and appearance aspects during experiential and goal-directed tasks. Behavioral aspects were manipulated by varying the amount of possibilities in the game that also affected the complexity in human action. Appearance aspects were manipulated by varying the colorfulness, detail and asymmetry within the visual design. During experiential tasks participants were free to explore the game and during goal-directed tasks participants were given a goal that had to be completed as efficiently as possible. Results indicate that experienced engagement is based upon the extent the game provided rich experiences and by the extent the game provided a sense of control. Based on these results, recommendations for designing engaging interactions with digital products are discussed.

AB - This study examines how digital products can be designed towards increased levels of experienced engagement. An experiment was conducted in which 24 participants were asked to interact with a videogame that varied in behavior and appearance aspects during experiential and goal-directed tasks. Behavioral aspects were manipulated by varying the amount of possibilities in the game that also affected the complexity in human action. Appearance aspects were manipulated by varying the colorfulness, detail and asymmetry within the visual design. During experiential tasks participants were free to explore the game and during goal-directed tasks participants were given a goal that had to be completed as efficiently as possible. Results indicate that experienced engagement is based upon the extent the game provided rich experiences and by the extent the game provided a sense of control. Based on these results, recommendations for designing engaging interactions with digital products are discussed.

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DO - 10.1145/1314161.1314178

M3 - Conference contribution

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BT - Proceedings of the 2007 conference on Designing pleasurable products and interfaces (DPPI 2007) 22-25 August 2007, Helsinki, Finland

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Y2 - 22 August 2007 through 25 August 2007

ER -

Product behavior and appearance effects on experienced engagement during experimental and goal-directed tasks

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