Proceed with caution: Analyzing the performance implications of the freemium business model in the Apple App Store

J. van Angeren, K.S. Podoynitsyna, F. Langerak

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the Munich Summer Institute 2017 (MSI 2017), 29-31 May 2017, Munich
Publication statusPublished - 2017
EventMunich Summer Institute 2017, MSI2017, 29-31 May 2017, Munich, Germany - Munich, Germany
Duration: 29 May 201731 May 2017
https://www.ethz.ch/content/dam/ethz/special-interest/gess/law-n-economics/professor-for-intellectual-property-dam/Documents/research/Program%20MSI%202017.pdf

Conference

ConferenceMunich Summer Institute 2017, MSI2017, 29-31 May 2017, Munich, Germany
Abbreviated titleMSI 2017
Country/TerritoryGermany
CityMunich
Period29/05/1731/05/17
Internet address

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