Abstract
The aim of this study is to investigate people’s willingness to participate in and their preferences regarding a web-based, neighborhood-level energy conservation program. We created a hypothetical program that incorporates several intervention strategies and presented it to 715 respondents in the form of a stated choice experiment. A strong majority of participants indicated that they would be willing to join such a program. Their preferences as to how the program should be constructed reflected interest in personalized feedback, privacy protection, monetary incentives for reducing energy use, and a relatively short-term initial commitment. However, there was variation in people’s taste for such attributes. We conclude with reflections on how to design and implement a web-based intervention program and on future research possibilities.
| Original language | English |
|---|---|
| Pages (from-to) | 75-91 |
| Number of pages | 17 |
| Journal | Journal of Urban Technology |
| Volume | 27 |
| Issue number | 3 |
| Early online date | 2 Jun 2020 |
| DOIs | |
| Publication status | Published - 2 Jul 2020 |
Keywords
- energy consumption reduction
- web-based platform
- stated choiceexperiment
- energyinformation sharing
- information systems
- intervention progam
