Preferences regarding a web-based, neighborhood-level intervention program to promote household energy conservation

Gamze Dane, J. Kim (Corresponding author), Dujuan Yang

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Abstract

The aim of this study is to investigate people’s willingness to participate in and their preferences regarding a web-based, neighborhood-level energy conservation program. We created a hypothetical program that incorporates several intervention strategies and presented it to 715 respondents in the form of a stated choice experiment. A strong majority of participants indicated that they would be willing to join such a program. Their preferences as to how the program should be constructed reflected interest in personalized feedback, privacy protection, monetary incentives for reducing energy use, and a relatively short-term initial commitment. However, there was variation in people’s taste for such attributes. We conclude with reflections on how to design and implement a web-based intervention program and on future research possibilities.
Original languageEnglish
Pages (from-to)75-91
Number of pages17
JournalJournal of Urban Technology
Volume27
Issue number3
Early online date2 Jun 2020
DOIs
Publication statusPublished - 2 Jul 2020

Keywords

  • energy consumption reduction
  • web-based platform
  • stated choiceexperiment
  • energyinformation sharing
  • information systems
  • intervention progam

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