Positioning of products and firms in international markets: cases from the Danish and New Zealand food and beverage sector

A. Lindgreen; M. Beverland

Positioning of products and firms in international markets: cases from the Danish and New Zealand food and beverage sector

A. Lindgreen, M. Beverland

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Paradoxes in food chains and networks: proceedings of the 5th internation conference on chain and network management in agribusiness and the food industry
Editors	J.H. Trienekens, S.W.F. Omta
Place of Publication	Management Studies Group, Wageningen
Publisher	Wageningen Academic Publishers
Pages	471-479
Publication status	Published - 2002

Cite this

Lindgreen, A., & Beverland, M. (2002). Positioning of products and firms in international markets: cases from the Danish and New Zealand food and beverage sector. In J. H. Trienekens, & S. W. F. Omta (Eds.), Paradoxes in food chains and networks: proceedings of the 5th internation conference on chain and network management in agribusiness and the food industry (pp. 471-479). Wageningen Academic Publishers.

Lindgreen, A. ; Beverland, M. / Positioning of products and firms in international markets: cases from the Danish and New Zealand food and beverage sector. Paradoxes in food chains and networks: proceedings of the 5th internation conference on chain and network management in agribusiness and the food industry. editor / J.H. Trienekens ; S.W.F. Omta. Management Studies Group, Wageningen : Wageningen Academic Publishers, 2002. pp. 471-479

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Lindgreen, A & Beverland, M 2002, Positioning of products and firms in international markets: cases from the Danish and New Zealand food and beverage sector. in JH Trienekens & SWF Omta (eds), Paradoxes in food chains and networks: proceedings of the 5th internation conference on chain and network management in agribusiness and the food industry. Wageningen Academic Publishers, Management Studies Group, Wageningen, pp. 471-479.

Positioning of products and firms in international markets: cases from the Danish and New Zealand food and beverage sector. / Lindgreen, A.; Beverland, M.
Paradoxes in food chains and networks: proceedings of the 5th internation conference on chain and network management in agribusiness and the food industry. ed. / J.H. Trienekens; S.W.F. Omta. Management Studies Group, Wageningen: Wageningen Academic Publishers, 2002. p. 471-479.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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AU - Lindgreen, A.

AU - Beverland, M.

PY - 2002

Y1 - 2002

M3 - Conference contribution

SP - 471

EP - 479

BT - Paradoxes in food chains and networks: proceedings of the 5th internation conference on chain and network management in agribusiness and the food industry

A2 - Trienekens, J.H.

A2 - Omta, S.W.F.

PB - Wageningen Academic Publishers

CY - Management Studies Group, Wageningen

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Lindgreen A, Beverland M. Positioning of products and firms in international markets: cases from the Danish and New Zealand food and beverage sector. In Trienekens JH, Omta SWF, editors, Paradoxes in food chains and networks: proceedings of the 5th internation conference on chain and network management in agribusiness and the food industry. Management Studies Group, Wageningen: Wageningen Academic Publishers. 2002. p. 471-479