Positioning of products and firms in international markets: cases from the Danish and New Zealand food and beverage sector

A. Lindgreen, M. Beverland

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationParadoxes in food chains and networks: proceedings of the 5th internation conference on chain and network management in agribusiness and the food industry
EditorsJ.H. Trienekens, S.W.F. Omta
Place of PublicationManagement Studies Group, Wageningen
PublisherWageningen Academic Publishers
Publication statusPublished - 2002

Cite this