Point of no return: Escalation in new product development

R.P.C. Eliëns; K. Eling; S.E.C. Gelper; F. Langerak

Point of no return: Escalation in new product development

R.P.C. Eliëns, K. Eling, S.E.C. Gelper, F. Langerak

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the 24th Innovation and Product Development Management Conference, june 11-13, 2017, Reyjavik, Iceland
Number of pages	18
Publication status	Published - 2017
Event	24th Innovation and Product Development Management Conference (IPDMC 2017), 11-13 June 2017, Reykjavik, Iceland - Reykjavik, Iceland Duration: 11 Jun 2017 → 13 Jun 2017 Conference number: 24 http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1165

Conference

Conference	24th Innovation and Product Development Management Conference (IPDMC 2017), 11-13 June 2017, Reykjavik, Iceland
Abbreviated title	IPDMC2017
Country	Iceland
City	Reykjavik
Period	11/06/17 → 13/06/17
Internet address	http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1165

Cite this

Eliëns, R. P. C., Eling, K., Gelper, S. E. C., & Langerak, F. (2017). Point of no return: Escalation in new product development. In Proceedings of the 24th Innovation and Product Development Management Conference, june 11-13, 2017, Reyjavik, Iceland

@inproceedings{aa65d3afd4f5476c9f5efb6b024c8258,

title = "Point of no return: Escalation in new product development",

author = "R.P.C. Eli{\"e}ns and K. Eling and S.E.C. Gelper and F. Langerak",

year = "2017",

language = "English",

booktitle = "Proceedings of the 24th Innovation and Product Development Management Conference, june 11-13, 2017, Reyjavik, Iceland",

}

Eliëns, RPC, Eling, K , Gelper, SEC & Langerak, F 2017, Point of no return: Escalation in new product development. in Proceedings of the 24th Innovation and Product Development Management Conference, june 11-13, 2017, Reyjavik, Iceland. 24th Innovation and Product Development Management Conference (IPDMC 2017), 11-13 June 2017, Reykjavik, Iceland, Reykjavik, Iceland, 11/06/17.