Point of no return: Escalation in new product development

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 24th Innovation and Product Development Management Conference, june 11-13, 2017, Reyjavik, Iceland
Number of pages18
Publication statusPublished - 2017
Event24th Innovation and Product Development Management Conference (IPDMC 2017), 11-13 June 2017, Reykjavik, Iceland - Reykjavik, Iceland
Duration: 11 Jun 201713 Jun 2017
Conference number: 24
http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1165

Conference

Conference24th Innovation and Product Development Management Conference (IPDMC 2017), 11-13 June 2017, Reykjavik, Iceland
Abbreviated titleIPDMC2017
CountryIceland
CityReykjavik
Period11/06/1713/06/17
Internet address

Cite this

Eliëns, R. P. C., Eling, K., Gelper, S. E. C., & Langerak, F. (2017). Point of no return: Escalation in new product development. In Proceedings of the 24th Innovation and Product Development Management Conference, june 11-13, 2017, Reyjavik, Iceland