| Original language | English |
|---|---|
| Title of host publication | Proceedings of Bacchus to the future |
| Editors | R. Philips, G. Pickering, C. Cullen |
| Place of Publication | St. Catherines, Ontario |
| Publisher | Brock University |
| Publication status | Published - 2002 |
Pluralistic marketing strategies for the wine industry
M. Beverland, A. Lindgreen
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review