Planeación de escenarios: Un caso de estudio en una empresa de consultoría logística en Colombia

C. Mejia Argueta; I. Agudelo; C. Soto

doi:10.1016/j.estger.2015.12.004

Planeación de escenarios: Un caso de estudio en una empresa de consultoría logística en Colombia

Translated title of the contribution: Scenario planning: A case study in a Colombian logistics consulting firm

C. Mejia Argueta, I. Agudelo, C. Soto

Operations Planning Accounting & Control

Research output: Contribution to journal › Article › Academic › peer-review

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Abstract

Uncertainty about market trends and the business environment in which companies operate is one of the main challenges managers currently face. A company that analyzes its environment and tries to predict possible future scenarios will not be surprised by changes thereof and can establish action plans in advance to ensure it will be effective regardless of which scenario ultimately prevails. This article is a case study about scenario planning in a company that offers logistics consulting services in Colombia. The scenario planning process led to the identification of key challenges, trends and market opportunities for the company in question

Translated title of the contribution	Scenario planning: A case study in a Colombian logistics consulting firm
Original language	Spanish
Pages (from-to)	96-107
Number of pages	12
Journal	Estudios Gerenciales
Volume	32
Issue number	138
DOIs	https://doi.org/10.1016/j.estger.2015.12.004
Publication status	Published - 2016

Keywords

Strategic planning
Scenario planning
Supply chain strategy
Service Industry

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Cite this

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title = "Planeaci{\'o}n de escenarios: Un caso de estudio en una empresa de consultor{\'i}a log{\'i}stica en Colombia",

abstract = "Uncertainty about market trends and the business environment in which companies operate is one of the main challenges managers currently face. A company that analyzes its environment and tries to predict possible future scenarios will not be surprised by changes thereof and can establish action plans in advance to ensure it will be effective regardless of which scenario ultimately prevails. This article is a case study about scenario planning in a company that offers logistics consulting services in Colombia. The scenario planning process led to the identification of key challenges, trends and market opportunities for the company in question",

keywords = "Strategic planning, Scenario planning, Supply chain strategy, Service Industry",

author = "{Mejia Argueta}, C. and I. Agudelo and C. Soto",

year = "2016",

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language = "Spaans",

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publisher = "Universidad Icesi",

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AU - Mejia Argueta, C.

AU - Agudelo, I.

AU - Soto, C.

PY - 2016

Y1 - 2016

N2 - Uncertainty about market trends and the business environment in which companies operate is one of the main challenges managers currently face. A company that analyzes its environment and tries to predict possible future scenarios will not be surprised by changes thereof and can establish action plans in advance to ensure it will be effective regardless of which scenario ultimately prevails. This article is a case study about scenario planning in a company that offers logistics consulting services in Colombia. The scenario planning process led to the identification of key challenges, trends and market opportunities for the company in question

AB - Uncertainty about market trends and the business environment in which companies operate is one of the main challenges managers currently face. A company that analyzes its environment and tries to predict possible future scenarios will not be surprised by changes thereof and can establish action plans in advance to ensure it will be effective regardless of which scenario ultimately prevails. This article is a case study about scenario planning in a company that offers logistics consulting services in Colombia. The scenario planning process led to the identification of key challenges, trends and market opportunities for the company in question

KW - Strategic planning

KW - Scenario planning

KW - Supply chain strategy

KW - Service Industry

UR - http://www.sciencedirect.com/science/article/pii/S012359231600005X

U2 - 10.1016/j.estger.2015.12.004

DO - 10.1016/j.estger.2015.12.004

M3 - Tijdschriftartikel

SN - 0123-5923

VL - 32

SP - 96

EP - 107

JO - Estudios Gerenciales

JF - Estudios Gerenciales

IS - 138

ER -

Planeación de escenarios: Un caso de estudio en una empresa de consultoría logística en Colombia

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Keywords

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