Persuasive technology to promote pro-environmental behaviour

Cees Midden, Jaap Ham

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

7 Citations (Scopus)


This chapter discusses the dimensions and scope of persuasive technology and its potential to promote sustainable use of the environment surrounding us. Persuasive technology aims to bridge the gap between technological and psychological contributions to solving environmental problems by intervening in user-system interactions that have environmental consequences. Various approaches to persuasive technology will be introduced including the use of persuasive agents, the provision of new experiences, the use of persuasive ambient technology, and persuasive technology at the group level that acknowledges the social nature of environmental behaviour. A crucial advantage of ambient persuasive technology is that it can continue influencing people, even in daily situations in which cognitive resources are taxed and where interventions that need cognitive attention would not be influential. The use of ambient intelligence decreases the use of cognitive resources which helps to ease behaviour change.

Original languageEnglish
Title of host publicationEnvironmental Psychology
Subtitle of host publicationAn Introduction
EditorsLinda Steg, Judith I.M. de Groot
PublisherWiley-Liss Inc.
Number of pages12
ISBN (Electronic)9781119241072
ISBN (Print)9781119241089
Publication statusPublished - 2 Nov 2018

Bibliographical note

Publisher Copyright:
© 2019 John Wiley & Sons Ltd.

Copyright 2021 Elsevier B.V., All rights reserved.


  • Ambient intelligence
  • Cognitive resources
  • Environmental behaviour
  • Persuasive technology
  • Social influence strategies


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