Persuasive lighting : the influence of feedback through lighting on energy conservation behavior

J.R.C. Ham, C.J.H. Midden, S.J. Maan, B. Merkus

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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Abstract

Earlier research has investigated persuasive technology: Technology designed to influence human behavior or attitudes. The current research investigates lighting as persuasive technology. In an experimental study, participants could conserve energy while carrying out tasks and received feedback about their energy consumption in each task. We tested the effect of feedback through a lamp that gradually changed color dependent on energy consumption and compared these effects to more widely used factual feedback. Results indicated that feedback through lighting has stronger persuasive effects than factual feedback. Furthermore, factual feedback seemed more difficult to process than lighting feedback, because cognitive load interfered with processing factual feedback, but not with processing lighting feedback. Implications for theory and design of persuasive lighting, and (ambient) persuasive technology are discussed.
Original languageEnglish
Title of host publicationExperiencing Light 2009 : International Conference on the Effects of Light on Wellbeing, October 26-27, 2009
EditorsY.A.W. Kort, de, xx et al
Place of PublicationEindhoven
PublisherEindhoven University of Technology
Pages122-128
ISBN (Print)978-90-386-2053-4
Publication statusPublished - 2009
Eventconference; Experiencing Light 2009, International Conference on the effects of light on well-being, Eindhoven, The Netherlands; 2009-10-26; 2009-10-27 -
Duration: 26 Oct 200927 Oct 2009

Conference

Conferenceconference; Experiencing Light 2009, International Conference on the effects of light on well-being, Eindhoven, The Netherlands; 2009-10-26; 2009-10-27
Period26/10/0927/10/09
OtherExperiencing Light 2009, International Conference on the effects of light on well-being, Eindhoven, The Netherlands

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Energy conservation
Lighting
Feedback
Energy utilization
Processing
Electric lamps
Color

Cite this

Ham, J. R. C., Midden, C. J. H., Maan, S. J., & Merkus, B. (2009). Persuasive lighting : the influence of feedback through lighting on energy conservation behavior. In Y. A. W. Kort, de, & X. et al (Eds.), Experiencing Light 2009 : International Conference on the Effects of Light on Wellbeing, October 26-27, 2009 (pp. 122-128). Eindhoven: Eindhoven University of Technology.
Ham, J.R.C. ; Midden, C.J.H. ; Maan, S.J. ; Merkus, B. / Persuasive lighting : the influence of feedback through lighting on energy conservation behavior. Experiencing Light 2009 : International Conference on the Effects of Light on Wellbeing, October 26-27, 2009. editor / Y.A.W. Kort, de ; xx et al. Eindhoven : Eindhoven University of Technology, 2009. pp. 122-128
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title = "Persuasive lighting : the influence of feedback through lighting on energy conservation behavior",
abstract = "Earlier research has investigated persuasive technology: Technology designed to influence human behavior or attitudes. The current research investigates lighting as persuasive technology. In an experimental study, participants could conserve energy while carrying out tasks and received feedback about their energy consumption in each task. We tested the effect of feedback through a lamp that gradually changed color dependent on energy consumption and compared these effects to more widely used factual feedback. Results indicated that feedback through lighting has stronger persuasive effects than factual feedback. Furthermore, factual feedback seemed more difficult to process than lighting feedback, because cognitive load interfered with processing factual feedback, but not with processing lighting feedback. Implications for theory and design of persuasive lighting, and (ambient) persuasive technology are discussed.",
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Ham, JRC, Midden, CJH, Maan, SJ & Merkus, B 2009, Persuasive lighting : the influence of feedback through lighting on energy conservation behavior. in YAW Kort, de & X et al (eds), Experiencing Light 2009 : International Conference on the Effects of Light on Wellbeing, October 26-27, 2009. Eindhoven University of Technology, Eindhoven, pp. 122-128, conference; Experiencing Light 2009, International Conference on the effects of light on well-being, Eindhoven, The Netherlands; 2009-10-26; 2009-10-27, 26/10/09.

Persuasive lighting : the influence of feedback through lighting on energy conservation behavior. / Ham, J.R.C.; Midden, C.J.H.; Maan, S.J.; Merkus, B.

Experiencing Light 2009 : International Conference on the Effects of Light on Wellbeing, October 26-27, 2009. ed. / Y.A.W. Kort, de; xx et al. Eindhoven : Eindhoven University of Technology, 2009. p. 122-128.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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AB - Earlier research has investigated persuasive technology: Technology designed to influence human behavior or attitudes. The current research investigates lighting as persuasive technology. In an experimental study, participants could conserve energy while carrying out tasks and received feedback about their energy consumption in each task. We tested the effect of feedback through a lamp that gradually changed color dependent on energy consumption and compared these effects to more widely used factual feedback. Results indicated that feedback through lighting has stronger persuasive effects than factual feedback. Furthermore, factual feedback seemed more difficult to process than lighting feedback, because cognitive load interfered with processing factual feedback, but not with processing lighting feedback. Implications for theory and design of persuasive lighting, and (ambient) persuasive technology are discussed.

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Ham JRC, Midden CJH, Maan SJ, Merkus B. Persuasive lighting : the influence of feedback through lighting on energy conservation behavior. In Kort, de YAW, et al X, editors, Experiencing Light 2009 : International Conference on the Effects of Light on Wellbeing, October 26-27, 2009. Eindhoven: Eindhoven University of Technology. 2009. p. 122-128