Personalizing the TV experience: Vocomedia - a case study from interactive TV

Regina Bernhaupt, David Wilfinger, Thomas Mirlacher

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

4 Citations (Scopus)


Personalized services and products are only successful when the usage context is taken into consideration. For interactive TV services, where usage is typically taking place in a living room, the question on how to develop an interaction technique to enable personalization is central. Based on an extensive literature review a set of requirements for personalized iTV services was developed. Following these requirements, a case study from interactive TV, called vocomedia, shows the development of an interaction concept for interactive TV supporting personalization by using a fingerprint recognition.

Original languageEnglish
Title of host publicationMass Customization for Personalized Communication Environments
Subtitle of host publicationIntegrating Human Factors
PublisherIGI Global
Number of pages12
ISBN (Print)9781605662602
Publication statusPublished - 1 Dec 2009
Externally publishedYes


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