Personalizing persuasive technologies workshop 2020

Rita Orji, Jaap Ham, Kiemute Oyibo, Joshua Nwokeji, Oladapo Oyebode

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review


Research has shown that personalizing persuasive technologies can increase their effectiveness and potentially leads to sustained behavioral change. Building on the success of the workshop in the past four years which attracted 100s of participants from over 20 different countries and led to a special issue, this year's workshop will further advance the research area by addressing outstanding challenges and opportunities identified during the previous workshops and developing a new focus areas for the field. The workshop aims to connect a diverse group of researchers and practitioners interested in personalization and tailoring of persuasive technologies. Attendees are encouraged to share their experiences, ideas, discuss key challenges facing the area, and discuss how to move the field forward. The workshop will cover broad areas of personalization and tailoring, including but not limited to personalization models, computational personalization, design and evaluation methods, and personalized persuasive technologies. We welcome submissions and ideas from any domain of persuasive technology and HCI including, but not limited to health, sustainability, games, safety and security, marketing, eCommerce, entertainment, and education. Workshop papers and ideas will be archived online to be accessible to the general public.

Original languageEnglish
Title of host publicationPersuasive 2020 Adjunct Proceedings
Subtitle of host publication15th International Conference on Persuasive Technology, Adjunct Proceedings (PERSUASIVE 2020) Aalborg, Denmark, April 20th - 23rd, 2020
EditorsMette Skov, Lykke Brogaard Bertel, Sandra Burri Gram-Hansen, Rita Orj
Number of pages5
Publication statusPublished - 2020
Event15th International Conference on Persuasive Technology, PERSUASIVE 2020 - Aalborg, Denmark
Duration: 20 Apr 202023 Apr 2020

Publication series

NameCEUR Workshop Proceedings
ISSN (Print)1613-0073


Conference15th International Conference on Persuasive Technology, PERSUASIVE 2020


  • Captology
  • Personalization
  • Persuasion
  • Persuasive Technology
  • Tailoring

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