| Original language | English |
|---|---|
| Title of host publication | 37th Product Innovation Management Conference, October 26-27 2013, Phoenix, Arizona, US |
| Publication status | Published - 2013 |
Performance effects of combining rational and intuitive approaches in making fuzzy front end execution decisions
K. Eling, F. Langerak, A. Griffin
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic