Performance effects of combining rational and intuitive approaches in making fuzzy front end execution decisions

K. Eling, F. Langerak, A. Griffin

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publication37th Product Innovation Management Conference, October 26-27 2013, Phoenix, Arizona, US
Publication statusPublished - 2013

Cite this

Eling, K., Langerak, F., & Griffin, A. (2013). Performance effects of combining rational and intuitive approaches in making fuzzy front end execution decisions. In 37th Product Innovation Management Conference, October 26-27 2013, Phoenix, Arizona, US