Passive innovation rejection - Myth or fact? Exploring occurrence and determinants of rejection behavior prior new product evaluation

Sven Heidenreich, Jan A. Millemann, Benedikt Schnellbächer

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 23rd International Product Development Management Conference
Publication statusPublished - 2016
Externally publishedYes
Event23rd Innovation and Product Development Management Conference - Glasgow, United Kingdom
Duration: 12 Jun 201614 Jun 2016

Conference

Conference23rd Innovation and Product Development Management Conference
Country/TerritoryUnited Kingdom
CityGlasgow
Period12/06/1614/06/16

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