Passive innovation rejection - Myth or fact? Exploring occurrence and determinants of rejection behavior prior new product evaluation

Sven Heidenreich, Jan A. Millemann, Benedikt Schnellbächer

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publication23rd International Product Development Management Conference
Publication statusPublished - 2016

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