Order effects in sequentially judged options due to the direction of comparison

W.J.A. Bruine de Bruin, G. Keren

Research output: Contribution to journal › Article › Academic › peer-review

58 Citations (Scopus)

Original language	English
Pages (from-to)	91-102
Journal	Organizational Behavior and Human Decision Processes
Volume	92
DOIs	https://doi.org/10.1016/S0749-5978%2803%2900080-3 https://doi.org/10.1016/S0749-5978(03)00080-3
Publication status	Published - 2003

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title = "Order effects in sequentially judged options due to the direction of comparison",

author = "{Bruine de Bruin}, W.J.A. and G. Keren",

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AU - Keren, G.

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DO - 10.1016/S0749-5978%2803%2900080-3

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JO - Organizational Behavior and Human Decision Processes

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