Optimizing reserve prices for publishers in online ad auctions

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

LanguageEnglish
Title of host publication2019 IEEE Conference on Computational Intelligence for Financial Engineering and Economics
PublisherInstitute of Electrical and Electronics Engineers (IEEE)
StateAccepted/In press - 11 Apr 2019
Event2019 IEEE Conference on Computational Intelligence for Financial Engineering and Economics, (CIFEr2019) - Shenzhen, China
Duration: 4 May 20195 May 2019
http://www.ieee-cifer.org/website_cifer/about_2019.html

Conference

Conference2019 IEEE Conference on Computational Intelligence for Financial Engineering and Economics, (CIFEr2019)
Abbreviated titleCIFEr2019
CountryChina
CityShenzhen
Period4/05/195/05/19
Internet address

Cite this

Rhuggenaath, J., Akcay, A., Zhang, Y., & Kaymak, U. (Accepted/In press). Optimizing reserve prices for publishers in online ad auctions. In 2019 IEEE Conference on Computational Intelligence for Financial Engineering and Economics Institute of Electrical and Electronics Engineers (IEEE).
Rhuggenaath, Jason ; Akcay, Alp ; Zhang, Yingqian ; Kaymak, Uzay. / Optimizing reserve prices for publishers in online ad auctions. 2019 IEEE Conference on Computational Intelligence for Financial Engineering and Economics. Institute of Electrical and Electronics Engineers (IEEE), 2019.
@inproceedings{eb5502a577b64138aa50f001d621f1e0,
title = "Optimizing reserve prices for publishers in online ad auctions",
author = "Jason Rhuggenaath and Alp Akcay and Yingqian Zhang and Uzay Kaymak",
year = "2019",
month = "4",
day = "11",
language = "English",
booktitle = "2019 IEEE Conference on Computational Intelligence for Financial Engineering and Economics",
publisher = "Institute of Electrical and Electronics Engineers (IEEE)",
address = "United States",

}

Rhuggenaath, J, Akcay, A, Zhang, Y & Kaymak, U 2019, Optimizing reserve prices for publishers in online ad auctions. in 2019 IEEE Conference on Computational Intelligence for Financial Engineering and Economics. Institute of Electrical and Electronics Engineers (IEEE), 2019 IEEE Conference on Computational Intelligence for Financial Engineering and Economics, (CIFEr2019), Shenzhen, China, 4/05/19.

Optimizing reserve prices for publishers in online ad auctions. / Rhuggenaath, Jason; Akcay, Alp; Zhang, Yingqian; Kaymak, Uzay.

2019 IEEE Conference on Computational Intelligence for Financial Engineering and Economics. Institute of Electrical and Electronics Engineers (IEEE), 2019.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

TY - GEN

T1 - Optimizing reserve prices for publishers in online ad auctions

AU - Rhuggenaath,Jason

AU - Akcay,Alp

AU - Zhang,Yingqian

AU - Kaymak,Uzay

PY - 2019/4/11

Y1 - 2019/4/11

M3 - Conference contribution

BT - 2019 IEEE Conference on Computational Intelligence for Financial Engineering and Economics

PB - Institute of Electrical and Electronics Engineers (IEEE)

ER -

Rhuggenaath J, Akcay A, Zhang Y, Kaymak U. Optimizing reserve prices for publishers in online ad auctions. In 2019 IEEE Conference on Computational Intelligence for Financial Engineering and Economics. Institute of Electrical and Electronics Engineers (IEEE). 2019.