Optimal media channel portfolio for advertising campaigns in the Netherlands

L. Restrepo Mazo

Research output: Thesis › EngD Thesis

Original language	English
Award date	7 Nov 2014
Place of Publication	Eindhoven
Publisher	Technische Universiteit Eindhoven
Print ISBNs	978-90-444-1331-1
Publication status	Published - 2014

Eindverslag

Cite this

@phdthesis{8e8c453784ff4a9fa78729540143374b,

title = "Optimal media channel portfolio for advertising campaigns in the Netherlands",

author = "\{Restrepo Mazo\}, L.",

note = "Eindverslag",

year = "2014",

language = "English",

isbn = "978-90-444-1331-1",

series = "PDEng rapport",

publisher = "Technische Universiteit Eindhoven",

type = "EngD Thesis",

}