Optimal media channel portfolio for advertising campaigns in the Netherlands

L. Restrepo Mazo, Technische Universiteit Eindhoven (TUE). Stan Ackermans Instituut. Mathematics for Industry (MI)

Research output: Thesis › EngD Thesis

Original language	English
Awarding Institution
Award date	7 Nov 2014
Place of Publication	Eindhoven
Publisher	Technische Universiteit Eindhoven
Print ISBNs	978-90-444-1331-1
Publication status	Published - 2014

Eindverslag

Cite this

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title = "Optimal media channel portfolio for advertising campaigns in the Netherlands",

author = "{Restrepo Mazo}, L. and {Technische Universiteit Eindhoven (TUE). Stan Ackermans Instituut. Mathematics for Industry (MI)}",

note = "Eindverslag",

year = "2014",

language = "English",

isbn = "978-90-444-1331-1",

series = "PDEng rapport",

publisher = "Technische Universiteit Eindhoven",

type = "EngD Thesis",

}

TY - THES

T1 - Optimal media channel portfolio for advertising campaigns in the Netherlands

AU - Restrepo Mazo, L.

AU - Technische Universiteit Eindhoven (TUE). Stan Ackermans Instituut. Mathematics for Industry (MI)

N1 - Eindverslag

PY - 2014

Y1 - 2014

M3 - EngD Thesis

SN - 978-90-444-1331-1

T3 - PDEng rapport

PB - Technische Universiteit Eindhoven

CY - Eindhoven

ER -