Optimal distinctiveness across revenue models: Performance effects of differentiation of paid and free products in a mobile app market

Joey van Angeren (Corresponding author), Govert Vroom, Brian T. McCann, Ksenia S. Podoynitsyna, Fred Langerak

Research output: Contribution to journal › Article › Academic › peer-review

21 Citations (Scopus)
162 Downloads (Pure)

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