"Open" product and process innovation: The complementary roles of R&D, manufacturing and marketing in external knowledge sourcing

Marcel Bogers, Stéphane Lhuillery

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Abstract

We unpack the black box of open innovation, external knowledge search in particular, by showing how firms use not only R&D but also manufacturing and marketing for external knowledge sourcing for product and process innovation. Our econometric model reveals that the inverted U-shaped relationships found by Laursen and Salter (2006) for external search breadth hold for all functional areas but those for external search depth hold only for R&D-based search aim ing at product innovation. In every case, we find that observed firms' breadth suboptimal. We also find suboptimality for search depth: The optimal depth level is the maximum for marketing-based and manufacturing-based searches. We also specifically show that marketing is the dominant base for external sourcing for product innovation, and manufacturing is the dominant base for external sourcing for process innovation. Finally, we find strong complementarities among the roles of the three functional areas, which suggests that firms develop different absorp tive capacities at the same time and do not substitute one for another.

Original languageEnglish
Title of host publicationWorld Scientific Reference On Innovation
PublisherWorld Scientific
Pages77-110
Number of pages34
Volume3
ISBN (Electronic)9789813147034
ISBN (Print)9789813147027
DOIs
Publication statusPublished - 20 Mar 2018
Externally publishedYes

Keywords

  • Absorptive capacity
  • Breadth
  • Depth
  • Functional areas
  • Knowledge
  • Manufacturing
  • Marketing
  • Open innovation
  • Process innova tion
  • Product innovation
  • Research and development (R&D)
  • Science and technology (S&T)
  • Search

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  • Cite this

    Bogers, M., & Lhuillery, S. (2018). "Open" product and process innovation: The complementary roles of R&D, manufacturing and marketing in external knowledge sourcing. In World Scientific Reference On Innovation (Vol. 3, pp. 77-110). World Scientific. https://doi.org/10.1142/10209