This study examines the views of stakeholders involved in house renovations regarding the one-stop-shop business concept innovation, and assesses their level of preparedness to adopt such a concept in order to enter the promising market of detached house renovations. The investigation is based on 25 interviews with construction SMEs owners, real estate agents and loan consultants, and on a conceptual framework for organizational innovation adoption. The results suggest that for the nonce, none of the examined stakeholders is likely to adopt a one-stop-shop business model to enter the market of detached house renovations, even though this concept is seen as one with great potential. This mostly happens due to their individual characteristics, the complexity of one-stop-shop model related to their way of doing business and the uncertainties deriving from the adoption of such a model. Furthermore, the participation of an entrepreneur is proposed, who would coordinate all the different actors involved in the renovation process, and whose role can be further examined.
|Number of pages||2|
|Publication status||Published - 2018|
|Event||13th Conference on Advanced Building Skins - Bern, Switzerland|
Duration: 1 Oct 2018 → 2 Oct 2018
|Conference||13th Conference on Advanced Building Skins|
|Period||1/10/18 → 2/10/18|