On the relationship between perceived service quality, service loyalty and switching costs

J.C. Ruyter, de, M.G.M. Wetzels, J.M.M. Bloemer

Research output: Contribution to journalArticleAcademicpeer-review

290 Citations (Scopus)

Abstract

In the services marketing literature it has been argued that the concept of service loyalty needs further conceptual and empirical investigation. In this paper a theoretical framework for service loyalty consisting of three dimensions: preference loyalty; price indifference loyalty; and dissatisfaction response is developed. We subsequently focus on the role of service quality and switching costs as antecedents to these types of service loyalty. The results of an empirical study of a large sample of customers from five different service industries provide support for service loyalty as a three-dimensional construct. Moreover, we find that the influence of service quality on service loyalty varies significantly per industry and that, hence, findings from one industry cannot be generalised to other industries. Furthermore, we establish that in industries characterised by relatively low switching costs, customers will be less loyal as compared to service industries with relatively high switching costs.
Original languageEnglish
Pages (from-to)436-453
Number of pages18
JournalInternational Journal of Service Industry Management
Volume9
Issue number5
DOIs
Publication statusPublished - 1998

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