| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 25th Conference of the European Marketing Academy, 14-17 May 1996, Budapest University of Economic Sciences |
| Place of Publication | Budapest, Hungary |
| Publisher | Budapest University of Economic Sciences |
| Pages | 273-292 |
| Publication status | Published - 1996 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver