On the perceived human-likeness of virtual health agents: Towards a Generalized Measurement of Anthropomorphism

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

68 Downloads (Pure)

Abstract

An important factor in the effectiveness of virtual health agents is the extent to which they are perceived as human-like. This perceived human-likeness (anthropomorphism) could create expectations about the agent's abilities. However, the concept anthropomorphism is interpreted in different ways, leading to different operationalizations. This paper discusses differences between those interpretations and proposes a measuring instrument for anthropomorphism based on the Rasch model. This instrument tests whether or not certain human-like characteristics are attributed to a virtual agent. Data from a number of studies are presented to show the reliability and validity of using this method. Finally, the paper discusses the method's added value in the measurement of anthropomorphism, as well as future steps to be taken.
Original languageEnglish
Title of host publicationVirtual Health Agents : IVA 2015 Workshop, 25 August 2015, Delft, The Netherlands
Pages1-10
Number of pages10
Publication statusPublished - 2015

Keywords

  • Human-Agent Interaction
  • Rasch Model

Fingerprint

Dive into the research topics of 'On the perceived human-likeness of virtual health agents: Towards a Generalized Measurement of Anthropomorphism'. Together they form a unique fingerprint.

Cite this