Oh, to see the abstract directly in the sensuous...: an investigation into the nature of abstract product attributes

H.M.J.J. Snelders, J.P.L. Schoormans

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 24th ACR Conference, October 1996, Tuscon, Arizona, USA
    Publication statusPublished - 1996

    Cite this

    Snelders, H. M. J. J., & Schoormans, J. P. L. (1996). Oh, to see the abstract directly in the sensuous...: an investigation into the nature of abstract product attributes. In Proceedings of the 24th ACR Conference, October 1996, Tuscon, Arizona, USA