Non-compensatory decision rules and consumer spatial choice behavior : a test of predictive ability

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Abstract

Two major possible shortcomings of existing spatial choice models are addressed: the inclusion of distance as a monotonically decreasing utility function and the use of compensatory utility-maximizing composition rules. A conceptual framework is outlined incorporating distance as a spatial constraint and non-compensatory composition rule. The findings of a case study which evaluates the predictive ability of this approach suggest that these rules perform satisfactorily, although less so than compensatory rules.
Original languageEnglish
Pages (from-to)449-455
Number of pages7
JournalThe Professional Geographer
Volume35
Issue number4
DOIs
Publication statusPublished - 1983

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