New Metaphors: A Workshop Method for Generating Ideas and Reframing Problems in Design and Beyond

Dan Lockton, Devika Singh, Saloni Sabnis, Michelle Chou, Sarah Foley, Alejandro Pantoja

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

31 Citations (Scopus)


Metaphors are important at multiple levels within design and society-from the specifics of interfaces, to wider societal imaginaries of technology and progress. Exploring alternative metaphors can be generative in creative processes, and for reframing problems strategically. In this pictorial we introduce an inspiration card workshop method using juxtaposition (or bisociation) to enable participants to explore novel metaphors for hard-to-visualise phenomena, drawing on a provisional set of inspiration material. We demonstrate the process through illustrating creative workshops in France, Portugal, Chile, and the USA, and reflect on benefits, limitations, and potential development of this format for use within interaction design.

Original languageEnglish
Title of host publicationC and C 2019 - Proceedings of the 2019 Creativity and Cognition
Number of pages14
ISBN (Electronic)9781450359177
Publication statusPublished - 13 Jun 2019
Externally publishedYes
EventC&C '19: Creativity and Cognition - San Diego, United States
Duration: 23 Jun 201926 Jun 2019


ConferenceC&C '19: Creativity and Cognition
Country/TerritoryUnited States
CitySan Diego


  • Design workshops
  • Idea generation
  • Inspiration cards
  • Metaphors


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