New channel introduction and customer touchpoint experience in a multichannel environment

J. Li

Research output: Thesis › Phd Thesis 1 (Research TU/e / Graduation TU/e)

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Original language	English
Qualification	Doctor of Philosophy
Awarding Institution	Industrial Design
Supervisors/Advisors	Langerak, Fred, Promotor Weggeman, Mathieu C.D.P., Promotor Konus, Umut, Copromotor
Award date	15 Sept 2015
Place of Publication	Eindhoven
Publisher	Technische Universiteit Eindhoven
Print ISBNs	978-94-6295-340-6
Publication status	Published - 2015

Access to Document

@phdthesis{41ee1076bcfd4e60a668fc007884bb19,

title = "New channel introduction and customer touchpoint experience in a multichannel environment",

author = "J. Li",

year = "2015",

language = "English",

isbn = "978-94-6295-340-6",

publisher = "Technische Universiteit Eindhoven",

type = "Phd Thesis 1 (Research TU/e / Graduation TU/e)",

school = "Industrial Design",

}