Multichannel shopper segments and their covariates

U. Konus

Multichannel shopper segments and their covariates

U. Konus

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	INFORMS, Marketing Science Conference 2007, Lee Kong Chian School of Business at Singapore Management, Singapore
Publication status	Published - 2007
Event	conference; INFORMS, Marketing Science Conference 2007, Lee Kong Chian School of Business at Singapore Management; 2007-06-28; 2007-06-30 - Duration: 28 Jun 2007 → 30 Jun 2007

Conference

Conference	conference; INFORMS, Marketing Science Conference 2007, Lee Kong Chian School of Business at Singapore Management; 2007-06-28; 2007-06-30
Period	28/06/07 → 30/06/07
Other	INFORMS, Marketing Science Conference 2007, Lee Kong Chian School of Business at Singapore Management

Cite this

@inproceedings{fa7244c85bc449278c79e537cbe5a4f2,

title = "Multichannel shopper segments and their covariates",

author = "U. Konus",

year = "2007",

language = "English",

booktitle = "INFORMS, Marketing Science Conference 2007, Lee Kong Chian School of Business at Singapore Management, Singapore",

note = "conference; INFORMS, Marketing Science Conference 2007, Lee Kong Chian School of Business at Singapore Management; 2007-06-28; 2007-06-30 ; Conference date: 28-06-2007 Through 30-06-2007",

}

TY - GEN

T1 - Multichannel shopper segments and their covariates

AU - Konus, U.

PY - 2007

Y1 - 2007

M3 - Conference contribution

BT - INFORMS, Marketing Science Conference 2007, Lee Kong Chian School of Business at Singapore Management, Singapore

T2 - conference; INFORMS, Marketing Science Conference 2007, Lee Kong Chian School of Business at Singapore Management; 2007-06-28; 2007-06-30

Y2 - 28 June 2007 through 30 June 2007

ER -