Abstract
Despite the popularity of models of fully rational behavior, several studies have formulated models of bounded rational behavior and presented evidence of the potential of such models. A recent examples are the random regret-minimizing models which capture regret-aversion (reference-dependent) behavior. Central to these model is the comparison of choice alternatives on an attribute-by-attribute basis. Psycho-physical researches have shown that i) individuals have different types of reference-dependent behavior, ii) the perception of attribute differences tend to be non-linear, and iii) they do not perceive or ignore the small difference. Assuming similar laws apply to the perception of travel attribute differences, this study aims to incorporate psycho-physical rules into travel behavior modeling. On the basis of the introduction of psycho-physical rules and a proposed integrated framework in travel behavior modeling, the authors develop a novel series of regret-rejoice choice model and empirically test their ability to reproduce choice data. Results based on the latent class model indicate that travelers in different class have heterogeneous psycho-physical perceptions. Therefore, capturing the psycho-physical relationships in models of travel demand seems a critical decision to better predict travelers’ behavior.
Original language | English |
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Title of host publication | The 98th Annual Meeting of the Transportation Research Board |
Number of pages | 20 |
Publication status | Published - Jan 2019 |
Event | 98th Annual Meeting of the Transportation Research Board - Walter E. Washington Convention Center, Washington, D.C., United States Duration: 13 Jan 2019 → 17 Jan 2019 https://www.eltis.org/participate/events/transportation-research-board-98th-annual-meeting |
Conference
Conference | 98th Annual Meeting of the Transportation Research Board |
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Country/Territory | United States |
City | Washington, D.C. |
Period | 13/01/19 → 17/01/19 |
Internet address |