Modeling tourists' joint choices of transportation and destination: towards an analytical tool to support the marketing of complex tourism services

B.G.C. Dellaert, A.W.J. Borgers, H.J.P. Timmermans

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

33 Downloads (Pure)

Abstract

This paper introduces a model to describe tourists’ joint choices of transportation and destination. The proposed modeling approach is based on the principles and methodology of decompositional choice modeling. It represents an extension of the models that have traditionally been applied to single choice processes, towards a more complex model describing joint choices. A specific experimental design has been developed to support the proposed model structure. The results of a simulation study of Dutch tourists’ choices of short city trips are presented to illustrate the modeling principles and show how different interdependencies between choice dimensions can be estimated.
Original languageEnglish
Title of host publicationAnnual Conference Travel and Tourism Research Association
Place of PublicationWheat Ridge
PublisherTravel and Tourism Research Association
Pages389-395
Publication statusPublished - 1993
EventAnnual Conference Travel and Tourism Research Association, TTRA 1993 -
Duration: 13 Jun 199316 Jun 1993

Conference

ConferenceAnnual Conference Travel and Tourism Research Association, TTRA 1993
Period13/06/9316/06/93
OtherExpanding responsibility : a blueprint for the travel industry

Fingerprint

Dive into the research topics of 'Modeling tourists' joint choices of transportation and destination: towards an analytical tool to support the marketing of complex tourism services'. Together they form a unique fingerprint.

Cite this