Modeling systems of customer touchpoints for the systematic design of high-tech services

H.M.J.J. Snelders, E.J. Hultink, P.G. Badke-Schaub

    Research output: Other contributionOther research output

    Original languageEnglish
    PublisherSTW Technology Foundation
    Publication statusPublished - 2008

    Cite this

    Snelders, H. M. J. J., Hultink, E. J., & Badke-Schaub, P. G. (2008). Modeling systems of customer touchpoints for the systematic design of high-tech services. STW Technology Foundation.