Modeling individuals’ cognitive and affective responses in spatial learning behavior

Q. Han, T.A. Arentze, H.J.P. Timmermans, D. Janssens, G. Wets

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

4 Citations (Scopus)
1 Downloads (Pure)

Abstract

Activity-based analysis has slowly shifted gear from analysis of daily activity patterns to analysis and modeling of dynamic activity-travel patterns. In this paper, we describe a dynamic model that is concerned with simulating cognitive and affective responses in spatial learning behavior for a multi-agent system. By implementing activity-travel choices, agents observe the differences between actual experience and expectation, which may give rise to negative or positive emotions that influence the awareness of alternatives and, furthermore impact the evaluation of alternatives and hence choice behavior. As such, it provides an approach to model the dynamic process of rational and emotional mechanisms in the formation and adaptation of an individual's location awareness set, distinguishing habitual, exploitation and exploration modes of dynamic, context-dependent choice behavior. Principles of reinforcement learning and Bayesian perception updating are used. We demonstrate model properties using numerical simulation with a case study of shopping activity.
Original languageEnglish
Title of host publicationTransportation and Management Science : proceedings of the 13th international conference of Hong Kong Society for Transportation Studies, 13-15 December, 2008 Hong Kong
EditorsH.P. Lo, Stephen C.H. Leung, Susanna M.L. Tan
Place of PublicationHong Kong
PublisherHong Kong Society for Transportation Studies
Pages373-382
ISBN (Print)978-988-98847-3-4
Publication statusPublished - 2008
EventTransportation and Management Science : 13th international conference of Hong Kong Society for Transportation Studies - Hong Kong
Duration: 13 Dec 200815 Dec 2008

Conference

ConferenceTransportation and Management Science : 13th international conference of Hong Kong Society for Transportation Studies
CityHong Kong
Period13/12/0815/12/08

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