Mobile promotions as an omni channel retail strategy in shopping centers

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Original languageEnglish
Title of host publication24th Annual Conference of the European Real Estate Society (ERES), 28 June - 1 July, Delft, The Netherlands
Pages148
Publication statusPublished - 2017
Event24th Annual European Real Estate Society Conference (ERES 2017) - Delft University of Technology, Delft, Netherlands
Duration: 28 Jun 20171 Jul 2017
Conference number: 24
http://2017.eres.tudelft.nl/prog_overview.html

Conference

Conference24th Annual European Real Estate Society Conference (ERES 2017)
Abbreviated titleERES 2017
CountryNetherlands
CityDelft
Period28/06/171/07/17
Internet address

Cite this

Vos, R. W. F., Borgers, A. W. J., & Kemperman, A. D. A. M. (2017). Mobile promotions as an omni channel retail strategy in shopping centers. In 24th Annual Conference of the European Real Estate Society (ERES), 28 June - 1 July, Delft, The Netherlands (pp. 148)