Mobile-based Text Messages for Improved Pediatric Health in Rural Areas of Pakistan: A Qualitative Study

Sitwat Usman Langrial, Jaap Ham

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Abstract

Persuasive Technology (PT) as a field of research provides tremendous opportunities for helping people improve their health and wellbeing. This paper highlights opportunities for empowering rural female population through a simple text-based persuasive intervention. The study was performed in June 2019 in a remotely located population in North-Eastern Pakistan. The target population were young mothers who were frequent users of mobile phones and able to read text messages. The study investigated whether simple Mobile-based Text Messages based on Integrated Management of Childhood Illness (IMCI) could bring a positive behavior change in mothers such as breastfeeding, avoiding self-medication when a child is sick and having the child immunized regularly. For data collection, we opted to conduct Focus Group Discussions in order to gain richer insights. The findings revealed that a high majority of the participants found the text messages to be useful. More interestingly, just over the span of one month, these participants reported to have a natural change in their behaviors.

Original languageEnglish
Title of host publicationPersuasive Technology. Designing for Future Change - 15th International Conference on Persuasive Technology, PERSUASIVE 2020, Proceedings
EditorsSandra Burri Gram-Hansen, Tanja Svarre Jonasen, Cees Midden
PublisherSpringer
Pages150-159
Number of pages10
ISBN (Print)9783030457112
DOIs
Publication statusPublished - 2020
Event15th International Conference on Persuasive Technologies, Persuasive 2020 - Aalborg, Denmark
Duration: 20 Apr 202023 Apr 2020

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume12064 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference15th International Conference on Persuasive Technologies, Persuasive 2020
CountryDenmark
CityAalborg
Period20/04/2023/04/20

Keywords

  • Focus group
  • Integrated Management of Childhood Illness
  • Pediatric health
  • Persuasive Technology
  • Qualitative findings
  • Rural population
  • Text- based messages

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