Abstract
This research adopts a qualitative ethnographic approach to explore how a business organization collaborates with its customers (B2B) when innovating toward sustainable business models. Investigating these supplier-customer collaborations is essential to uncover what and how these collaborations contribute to the sustainable business model innovation (SBMI) process of the supplier.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 7th International Conference on New Business Models |
| Subtitle of host publication | Sustainable Business Model Challenges: Economic Recovery and Digital Transformation |
| Publisher | Lumsa University |
| Pages | 1053-1062 |
| Number of pages | 4 |
| ISBN (Electronic) | 979-12-210-1188-3 |
| Publication status | Published - 2022 |
| Event | 7th International Conference on New Business Models, NBM 2022: Sustainable Business Model Challenges: Economic Recovery and Digital Transformation - Lumsa University, Rome, Italy Duration: 23 Jun 2022 → 24 Jun 2022 Conference number: 7 https://www.newbusinessmodels.org/ |
Conference
| Conference | 7th International Conference on New Business Models, NBM 2022 |
|---|---|
| Abbreviated title | NBM 2022 |
| Country/Territory | Italy |
| City | Rome |
| Period | 23/06/22 → 24/06/22 |
| Internet address |
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