Abstract
This research adopts a qualitative ethnographic approach to explore how a business organization collaborates with its customers (B2B) when innovating toward sustainable business models. Investigating these supplier-customer collaborations is essential to uncover what and how these collaborations contribute to the sustainable business model innovation (SBMI) process of the supplier.
| Original language | English |
|---|---|
| Publication status | Unpublished - 8 Jul 2022 |
| Event | 38th EGOS Colloquium: Organizing: The beauty of imperfection - WU Vienna, Vienna, Austria Duration: 7 Jul 2022 → 9 Jul 2022 Conference number: 38 https://www.egos.org/2022_Vienna/General-Theme |
Conference
| Conference | 38th EGOS Colloquium |
|---|---|
| Country/Territory | Austria |
| City | Vienna |
| Period | 7/07/22 → 9/07/22 |
| Internet address |
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